The Northwest School is a college-preparatory, co-educational independent school near the heart of downtown Seattle. We offer a rich and challenging program to 470 students in grades 6 through 12, including 80 international students. The Northwest School is committed to a diverse workplace and actively encourages applicants with a commitment to issues of diversity and social justice. This position supports the school’s mission and philosophy by leading, managing, and executing all marketing activities at The Northwest School.
Essential Duties and Responsibilities
Other duties may be assigned.
Branding & Messaging:
- Leads and initiates strategic marketing efforts to define brand, marketing messages, and positioning statements.
- Actively ensures the messages are clear and compelling, differentiating us from competitor schools.
Planning & Execution:
- Creates an annual school-wide Marketing Plan, and follows through with its execution.
- Ensures the Plan meets the needs of all stakeholders (Development, Admissions, families, alumni, faculty, the Board of Trustees, etc.) through frequent collaboration and coordination with them.
Public Relations:
- Actively works with the media and press to position the school as a leader in our field and to execute key messages.
- Implements social media strategies as appropriate to increase the school’s exposure.
Marketing/Communications Materials:
- Develops new marketing materials, ensuring a consistent message, look and feel, coordinating with others for revisions, managing vendors, managing budget, setting priorities.
- Produces current communications, including: weekly E-News, biannual Magazine, Annual Report, Admissions materials, Summer Camp materials, advertising, videos/CD’s/DVD’s.
- Collaborates with Webmaster to keep the NWS website up-to-date.
- Responsible for producing and managing publication projects from beginning to end, including conceptualizing, soliciting content, writing/editing, proofreading, and coordinating all phases of layout up to printing and distribution.
Marketing through Leadership:
- Takes leadership role in creating marketing program at The Northwest School, including working with the Faculty, Board of Trustees, and Board Communications Committee.
- Drives marketing program to achieve desired marketplace perceptions.
Education/Experience
- Bachelor’s degree, with three to five years marketing experience primarily in branding and marketing communications, preferably in a non-profit educational setting.
- Excellent communication skills, both written and verbal. Must have demonstrated experience in writing for publications, both internally and externally.
- Strong technological skills, working knowledge of Adobe Creative Suite, graphic design skills a plus.
- Three to five years of experience in branding, brand execution and management, as well as development and execution of marketing messages.
- History of leadership in managing and implementing effective marketing communications.
- Strong project management skills, including the ability to lead multiple projects under simultaneous deadlines, on time and within budget.
Application process
Candidates should submit a cover letter, a resume, references, and other supporting information that may aid their candidacy. Final candidates will visit the school and interview with faculty members. Compensation and benefits are competitive with other Seattle area independent schools.
Please send to:
Tracey Lyman, Human Resources Manager
The Northwest School
1415 Summit Avenue
Seattle, WA 98122
Fax: (206) 328-1776
or
E-mail: hr@northwestschool.org
No phone calls please!